It’s no secret that having astrong online presenceis crucial when it comes to your company’s success. But, you are going to need to drive traffic to your website if you want to reap the benefits. This is exactly where SEO vs PPC marketing campaigns come into play. In general, if you’re just starting out, need traffic quickly as a proof of concept and have some finances to put towards advertising, then PPC is an excellent option to consider. As you get traffic from PPC advertising, you can analyse the traffic and improve your website accordingly. If you want a more long-term solution that is also going to build your brand, then SEO could be the option for you.
My team says, we need to start selling PPC Solutions, where as I believe SEO is what brings the long lasting results and as an agency has a better ROI. PPC works as a short and quick solution where SEO works as and evergreen and long-term solution. This is because when your website appears in on of the top 5 positions you can expect to have a continuous flow of traffic 24×7 without having to pay anything . Organic results can only appear in the middle of the page.
To make PPC cost-effective, you can get higher placement and pay less for bids with a strong quality score. Most SEO services are not cheap, and it might even take a long time before you generate results. However, SEO is one of the most cost-effective ways to boost your online presence compared to other digital marketing strategies. SEO is a lot less costly compared to outbound marketing strategies, such as cold calling and print ads, where you could click here spend a lot of money without making any leads or profits.
We’ve seen that SEO click-through rates are higher than PPC, meaning that it has the potential to drive significantly higher volumes of organic traffic your way. In addition, your cost per acquisition is going to be much lower using SEO than PPC. In the case that you want to run campaigns with targeted messaging in specific geographic locations, PPC is your ticket.
With SEO, you have to ensure that you’re optimizing your site to Google’s standards of best practice or you could lose rank or be penalized for black hat tactics. The labor costs of setting up and managing a PPC campaign are usually the same or even more than the labor costs of SEO. The difference is that there continuous click charges with PPC campaigns. SEO is often referred to as “organic” or “natural” lead generation. Generally speaking, SEO consists of optimizing your web pages to enhance their position in search engine results. Organic SEO consists of making sure the search engine spiders can understand what is on your web pages and so that, ideally, they’ll rank your site higher than your competitors.
PPC data can be used to help prioritise SEO optimisation tasks. To find out more, have a read of my blog on how to use PPC data to improve your SEO. HubSpot discovered that up to 80% of people ignore PPC ads. Since the debate has raged on for years, there’s plenty of data out there to compare these search channels. With changes to the algorithm over time, you may need to adjust aspects of your SEO program from time to time. So, instead of a set- it-and-forget-it mentality, you should monitor performance over time and optimize accordingly.